Big Machine Distillery Debuts Limited-Edition Borchetta Bourbon
NASHVILLE, Tenn. (July 30, 2021) – Ahead of IndyCar’s return to Nashville, Tennessee for the Big Machine Music City Grand Prix, Big Machine Distillery is paying homage to Nashville’s earliest known IndyCar race in 1911 with the debut of Borchetta Bourbon, a limited release, cask-strength, single barrel bourbon.
Big Machine Distillery is owned by music mogul Scott Borchetta and operated by his brother Mark Borchetta, two brothers with a decades-long passion for motorsports. After Nashville-based mega-brand Big Machine was announced as the title sponsor of the Music City Grand Prix earlier this year, launching a limited-edition cask strength bourbon was the perfect way for the Borchetta family to commemorate the sport’s return to the city.
“The initial idea and vision for Big Machine Distillery was based on the desire to have a proper Tennessee Bourbon Whiskey, as all things Big Machine have been born in Tennessee,” said Scott Borchetta. “Today that vision is realized with Borchetta Bourbon. It honors our family name, it was distilled at our central distillery in Lynnville, Tennessee, and it highlights the genius of our master distiller Clayton Cutler. Mark has gone to great lengths and personally picked one-of-a-kind barrels that are exclusive to this release. For fans of extraordinary brown spirits, this limited run is not to be missed.”
The bourbon’s uniquely designed bottle is adorned with a photo of one of Nashville’s earliest known open-wheel races held at Tennessee State Fairgrounds Speedway in 1911. Topping each hand-numbered bottle is a bronze collectible replica of the Marmon Wasp, the winning car from the very first 500-mile race held at Indianapolis Motor Speedway held that same year.
"Racing and music have been part of our family for decades. The spirits part came later but is now equally integrated thanks to our rapidly growing new adult vodka juice pouches, Big Machine Vodka Spiked Coolers, and the success of our Big Machine Platinum Filtered Premium Vodka, ‘The Smoothest Tasting Vodka, Period!’,” says Mark Borchetta, the company’s executive vice president. “Bringing all three categories together in this highly anticipated event here in Nashville is going to be epic!”
The extremely limited allocation of Borchetta Bourbon will be available to Big Machine Music City Grand Prix suite holders and sold in select stores throughout Middle Tennessee ahead of the Aug. 6-8 Big Machine Music City Grand Prix, as well as in Indiana for the Aug. 14 Big Machine Vodka Spiked Coolers Grand Prix at Indianapolis Motor Speedway. For additional information, visit BorchettaBourbon.com.
About Big Machine Distillery:
Big Machine Distillery was acquired by music mogul Scott Borchetta in 2015 and is run by his brother Mark Borchetta, who serves as EVP. The brand established itself as a player in the spirits industry with its thriving tasting rooms in Nashville and Lynnville, Tennessee, its award-winning Big Machine Platinum Filtered Premium Vodka, and its successful sponsorship associations in the highest levels of motorsports, celebrating championship-winning seasons in IndyCar, NHRA and NASCAR. The brand is now disrupting the spirits industry with its new Big Machine Vodka Spiked Coolers, vodka juice pouches available in three refreshing flavors. For more information visit BigMachineDistillery.com.